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MIFS 2016: THE EXHIBITION ATTRACTS MORE INTEREST!

28.04.2016

MIFS 2016: THE EXHIBITION ATTRACTS MORE INTEREST!

From April 5 to 8, the 5th Moscow International Furniture Salon MIFS 2016 took place in the IEC “Crocus Expo”. The first exhibition was held in parallel with the leading construction and interiors exhibition BATIMAT RUSSIA.

In 2016, the exhibition MIFS was visited by 19 623 professionals from 37 countries, which exceeded the number of visitors by 30%, compared to 2015. Among them are the heads of the furniture companies, the directors of factories, dealers and retailers of related industries, representatives of multiproduct shopping centers, designers and architects.

The main purpose of visiting the exhibition were the search for new products and services for business (49%), search for new partners (46%), getting general industry information (36%), meetings with regular customers (28%).

Among the participants, the following companies were present: MANN-GROUP, Melodia Sna, Perrino, Vista, MIK Mebel, TetChair, Interprint, Tonin Casa, Neopolis Casa, HAFELE, BLUM, Royal Room, National Contracting Group and others. At the regional stand, Kirov region presented the companies MC Group 5, Styling, Harmony, Noble furniture.

Business program

The traditionally rich business program became an integral part of the exhibition. MIFS 2016 included conferences, workshops, seminars, as well as the award ceremonies for winners of the competitions.

The School of furniture business held a conference "Real Business," with speeches by Pavel Annenkov, acting entrepreneur in the field of production, trade and design, Timur Gafitulin, founder and creative director of COACHFILM studio, Natalia Barsheva, founder and director of the furniture industry agency REKANA, Alexander Baydyushev, business coach, consultant for effective management. The conference participants were invited to discuss the pitfalls in doing business; to consider marketing as a meaningful sphere, and to find the most effective techniques permitting them to work in the current economic situation today.

The company “ArchDialog” set up the conference “Guidelines” for interior designers working with furniture companies. Julia Solovieva, Olga Valle, Irina Fefelova, Janna Fedorova, Ekaterina Stepanova spoke at the event. The professionals shared recommendations on choosing furniture for diverse interiors, including public buildings; they also gave some useful advice on the interaction between the designer and the furniture maker, on choosing a woodworking business to custom make furniture, on importing or ordering Italian furniture from partners.

A traditional business program participant MMKC held a master class “7 smart sales management principles in crazy times.” Visitors and exhibitors learned how to reduce the costs of sales department and raise its efficiency at the same time, how to get more affordable qualified personnel, how the head of the company can make changes and ensure that the scheduled goals are met on time. The issue of motivation and the new trends in the staff control were also discussed.

The results of the contests “Real Interior” and ARTLIGA, of the company LETO were announced at the exhibition, and the winners were awarded.

Elena Pegasova became the winner of the contest “Real Interior,” and her project was implemented during the exhibitions MIFS and BATIMAT RUSSIA.

The architects Eugenia Zipunyako, Olga Savchenko and Julia Agzamova were winners in the category “Project of the interior design for the set planning of the one-room, two-room and/or three-room apartments.” The jury awarded the third place to all the projects. The third place in the main category “Project of the combination of the three-room and one-room apartment in the panel house DOMMOS” went to the creative team composed of Nadezhda Ilyina, Galina Sorokina and Ekaterina Ovchinnikova. The architect Dmitry Korobkov occupied the second step of the podium.

The contest ARTLIGA 2015 named four winners of the competition in the field of industrial design at the awarding ceremony of the exhibition MIFS. The best industrial designs of furniture series in 2015 were the following:

· NEXT: Kitchen furniture design Barolo - Diatkovo

· HOME DESIGN: Creative sitting room by the cabinet factory Ronikon

· WORK SPACE: President set Trevizo - Defo-MSK

· INNOVATION: Sofa Palermo - ANDREA

The Industrial design contest LETO, which was announced in December 2015, awarded its finalists. The architects and designers got the awards in several categories: design of a decorative 3D-panel made of glass fiber gypsum with the motive “Plants and animals,” and the design for printing on the LETFLOOR engineering board.

The winners of the contest included Egor Bondarenko (architectural studio Avenir Project); Anna Denisova; Anna Klekovkina (Studio DA), in the special category of promising projects LETO PERSPECTIVA.



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